Dispose Correctly!
We create awareness for our environment.
According to a study, 80% of young people under 30 do not pay attention to the subject of waste separation and proper waste disposal and dispose of their waste incorrectly.
We were commissioned by Abfallservice Jüly GmbH to develop a cross-media campaign that counteracts this problem while simultaneously strengthening the company's market position.
Our solution
- Research & Target Audience Definition
- Video production
- Print Design & Production
- Event Design
- Social media marketing
From problem to commercial
A problematic initial situation brought Abfallservice Jüly GesmbH to Cloudcompany. Waste disposal from a moving car, bulky waste disposal in green areas, incorrect waste disposal in office buildings – problems that occur far too frequently.
With consciously applied aggression and determination, this is being counteracted to shake the viewer up regarding the topic. In collaboration with a regional football club, the Carnuntum Legionaries, the community is encouraged to stand together against environmental sinners.
The result
Around 100,000 views per video – on Facebook!
The commercials are advertised using target group definition on social media platforms like Instagram, Facebook, and Youtube. For regional promotion and additional sales benefits, the spots are also broadcast at the Megaplexx Parndorf cinema.
In addition, the spots were presented during an event to 400 people. Regional entrepreneurs, multipliers, and politicians were invited via mailer, and the band "Josh" was hired as a live act with his hit "Cordula Grün". The event was broadcast via livestream on Facebook and reached around 1,200 viewers.
