Die Rupps – Specialty Drinks
E-commerce with regional quality
The family business "Die Rupps" is a regional beverage retailer that not only specializes in creating unique juices and drinks from their own agriculture, but also began building its own online shop in 2020. Through a restructuring of the shop and a jointly developed concept for customer-oriented product packaging, as well as effective online ad campaigns, 600 new customers were recorded just half a year after the start of the cooperation.
Our solution
- Packaging optimization
- Shop system: WooCommerce
- Online marketing consulting
- Development of shop structure
- Online ads campaigns
- Ongoing conversion rate optimization
Our success
- +600 new customers after just half a year.
Regional juices with one click
Initially, a new packaging concept was developed for the company "Die Rupps". Offers were standardized as ready-made packages for various occasions, in order to improve the overview for users on one hand and simplify logistics processes on the other. In combination with creative social media campaigns and targeted online marketing, the shop performance could be continuously increased, whereby the importance of the online shop grew more and more as a supporting component of the business model.
A new shopping cart
In an online shop, consideration for user-friendliness is essential. To make the purchase on dierupps.at as easy as possible for visitors, we implemented a slide-out shopping cart. This offers the user a good overview of which products are already in the shopping cart on every subpage.
