Winter Immobilien: Digital Project Marketing
For Winter Immobilien, a family-run business based in Hof am Leithaberge (part of the Wintergroup), we created a modern platform for digital real estate marketing. The focus was on the new construction projects "Wohnen am Weingartenweg" and "Wohnen am Satzweg". Our goal was to make the company's philosophy – creating living spaces for well-being with generous green areas – palpable online.
Through the photorealistic integration of renderings and the development of an interactive site plan, prospective buyers can virtually explore the 10 residential units and 9 terraced houses before their completion. The practical benefit for the client lies in highly efficient pre-marketing: the website pre-filters inquiries, qualifies leads through detailed project information, and strengthens the Wintergroup's regional market position as a provider of modern, sustainable housing.
Service Overview
We translated the Winter Immobilien corporate identity into a functional web design that combines professionalism with a familiar, approachable feel. The technical implementation allows for intuitive navigation through the various construction phases and property types.
- Strategic Web Design: Conception and UI/UX design for clear project presentation.
- Interactive Site Plan: Visualization of plots for direct selection of residential units.
- Content Integration: Preparation and SEO optimization of architectural renderings and project texts.
- Regional SEO: Optimization for search terms related to real estate in Hof am Leithaberge and the surrounding area.
- Responsive Development: Perfect presentation on all devices for mobile real estate seekers.
- Lead Management: Implementation of targeted contact forms for conversion optimization.
