Development of a campaign and job platform for AMS Krems and the Krems Economic Advisory Council

Mayor of Krems Reinhard Resch, MSD Managing Director Christine Neudert, AMS Head Erwin Kirschenhofer, Brantner Managing Director Stefan Tollinger

Development of a campaign and job platform for AMS Krems and the Krems Economic Advisory Council

Client:
Kremser Wirtschaftsbeirat & AMS Krems

Task:
Despite numerous vacancies in Krems, over 5,000 people commute daily to the surrounding area or to Vienna. To counteract this trend, 13 local businesses have joined forces in cooperation with the AMS Krems. The goal was to launch a campaign that motivates people to work locally again.

Participating businesses:
Arbeitsmarktservice (AMS) Krems, Stadtmarketing Krems GmbH, Brantner Österreich GmbH, Rhenus Donauhafen Krems GmbH & Co. KG, Raiffeisenbank Krems, Metadynea Austria GmbH, Justizanstalt Stein, Transgourmet Österreich GmbH, Wellenspiele & all other games, OS FEST GmbH, Bilfinger Industrial Services GmbH, REGINA Textilreinigungs- Ges m.b.H, Kremser Bank und Sparkassen AG

Our solutions

Development of campaign strategy
Development of core messages: Slogans, alignment, and key arguments
Preliminary work on press release with press agency YIELD
Development and implementation of social media campaign
Design of printed materials, press signs, and folders
Design and development of job platform www.traumjob-krems.at
Creation of a digital application process for 100 vacancies from 13 companies
Support in conducting the press conference
Video recording of the press conference
Support for AMS Krems at job fair
Success: over 150 applications.

Campaign strategy

The main argument of the strategy was to highlight the added value of not having to commute.

Definition of 3 clear core messages:

440 hours more time to live per year
The average Krems/Vienna commuter spends up to 2 hours a day on the train or in the car. Based on 220 working days, that's 440 hours of commuting time per year. Working in Krems instead of commuting. What would you do with 440 hours of extra free time?

Around € 10,000 more in your pocket every year
The average Krems/Vienna commuter drives over 35,000 km by car per year, which is around € 14,000 in travel costs according to official mileage allowances. After deducting commuter benefits, costs of around € 10,000 still remain.

Good for the environment: save up to 6000kg of CO2
The average Krems/Vienna commuter drives over 35,000 km by car per year. A mid-range combustion engine produces approx. 170g CO2 / km. 170g CO2 / km * = save around 6000 kg of CO2.