House mapping in the heart

AI Housemapping at Herzstück Bruck/Leitha

For the renowned restaurant "Das Herzstück vom Petznek", Cloudcompany GmbH was able to realize a special highlight. The goal was to impressively showcase the historic building – the oldest house in Bruck an der Leitha – as part of a Halloween event. Using state-of-the-art house mapping, the facade was transformed without physically altering the historic building structure.

Through the use of innovative AI software, the architecture of the house was precisely analyzed. The projection was adapted exactly to the window arches, edges, and niches, creating a deceptively real, three-dimensional effect.

The practical benefit for the client: Through this visual staging, "Das Herzstück" achieved enormous attention in the public sphere as well as on social media. The project massively increased visitor numbers on the evening of the event and positioned the restaurant as an innovative meeting point that combines tradition with state-of-the-art technology.

Service Overview

The focus was on the technical and creative fusion of AI technology and high-performance optics. We handled the entire planning, AI-supported content creation, as well as the on-site technical implementation.

  • AI Architectural Analysis: Digital recording of the facade structure for perfectly fitting effects.
  • Content Creation: Creation of individual Halloween visuals using AI software.
  • High-Performance Projection: Use of powerful projectors for brilliant display despite ambient light.
  • Event Support: Technical management and fine-tuning during live operation.
  • Viral Marketing Effect: Creation of visual content for social media channels.