Brand launch Ermler by the Lake
Autohaus Ermler has been a synonym for the highest quality in the automotive industry since 1955. Now, after almost seven decades of tradition and excellence, the dealership shines in a completely new design. In our successful collaboration with Autohaus Ermler, we had the honor of designing a comprehensive rebranding for this long-standing company.
Our mission was to present the heritage and values of Autohaus Ermler in a modern context. The new logo and corporate design particularly emphasize the unmistakable features of the brand, which stand for quality, flexibility, reliability, and zest for life. The result: “Ermler by the Lake” – a design that reflects the soul of Autohaus Ermler in every facet.
Our services in this partnership were diverse and included:
- Development of a new corporate design: We have created a new look that captures and highlights the identity of Autohaus Ermler in an innovative way.
- Image video: With an impressive image video, we have brought the history and values of Autohaus Ermler to life and created an emotional connection with its customers.
- Texts and claims: Our texts and claims were carefully formulated to effectively communicate the message of Autohaus Ermler and strengthen the brand image.
- Mood and emotion design: We have created a unique atmosphere that embodies the joy of life and passion for automobiles and inspires customers.
- Development of a content deck: Our comprehensive content deck enables Autohaus Ermler to present its message and image consistently across all marketing and communication channels.
- Printed materials: We designed high-quality business stationery that is both functional and aesthetically pleasing while maintaining the brand identity of Autohaus Ermler.
- Beach flags & banners: Our creative beach flags and banners increase the visibility of Autohaus Ermler at events and promote brand presence.
- Presentation material: We have developed customized presentation material that brings the unique history and values of Autohaus Ermler closer to the customers.
- Newspaper advertisements: Our attractively designed newspaper advertisements reach a wide audience and contribute to increasing brand awareness.
The result of our collaboration is a modern, appealing, and inviting brand experience that respects the tradition of Autohaus Ermler while opening up exciting new possibilities for the future.




