CRM Medientrend GmbH – schauvorbei.at – Digital Transformation
We have accompanied CRM Medientrend GmbH on their path to digital transformation and significantly contributed to changing the corporate culture. This included the optimization of management strategy, product metrics, corporate structure, SWOT and portfolio analyses, as well as the promotion of employee motivation and development.
A key success factor of this transformation was the development of innovative cross-media business models. Together, we designed advertising placements, strategic growth partnerships & influencer marketing. These tailored approaches successfully position CRM Medientrend GmbH in the dynamically evolving media environment.
The implemented cross-media products have not only expanded the variety of revenue streams but also strengthened CRM Medientrend GmbH's adaptability to changing market conditions.
The partnership further included an optimization of CRM Medientrend GmbH's social media presence. We developed a unified design concept that presents the brand message consistently and attractively across all platforms. This holistic approach helped to significantly increase the company's reach and impact on social media and strengthen customer loyalty.
Furthermore, various video formats were produced:
- Podcasts with personalities like Mayor Michael Ludwig, Waterloo, or Jack Hillinger.
- Event videos and the format
- Jenny visits (Jenny schaut vorbei)
