Overall marketing for the WEV
Ice skating in the “heart of Vienna” – Stay safe, skate safe!
Since 1867, the Vienna Ice Skating Club has been an institution in Vienna's city center. On the ice rink with over 6,000 square meters, you can enjoy numerous other sports on the ice in addition to ice skating. These include:
- Figure skating
- Ice dance
- Ice hockey
- Curling
Since 2020, we have been part of the prestigious history of the Vienna Ice Skating Club and have been managing the entire social media presence of the WEV. To be successful with social media in the long term, building a community is the top priority. One must always convey a clear message to the outside world, by which the community can orient itself and which stands as a symbol for the values that one wants to communicate.
At the beginning of our cooperation, the focus was primarily on the Covid-19 pandemic. The challenge was to find a clear and concise message that both promotes the building of a community and increases support on-site at the facility. In the course of this, the claim "Stay safe, skate safe" was created.
We were able to support the WEV in the following areas:
- Video productions
- Social Media Management
- Event technology
- Posters
- Brochures
- Promotion for cooperation events such as Erste Bank ATP Tennis, Art Gallery, Ö3 Silent Disco
The “Skate safe, stay safe!” – Picture frame
As the cooperation continued, it was mainly about establishing this claim within the community and thus promoting a sense of togetherness. For this, it was essential to make the claim more tangible for the community. Thus, the "Stay safe, skate safe" picture frame was created.
Poster creation
In the course of the cooperation with the WEV, we also created various posters for events as well as a complete advertising magazine.
Video production
During content production for social media channels, video production played a particularly important role. From short greeting messages to recording press conferences, we were able to gain experience in various formats:
Event promotion
As part of our social media management, we were able to participate in the promotion of the following events:
